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Originally Posted by basschick
4 short shoots including pics AND video for $1500, that's a great price - ESPECIALLY for the lighting and pretty girls paul's content usually has.
or he could do 6 shorter rushed shoots, for your basic amateur site. that seems like a good deal to me. sure, there are people who shoot it cheaper, but usually their lighting or girls leaves something to be desired...
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You know the power of good content, the product we all ultimately sell. You have the ability to spot it, know how to utilise it and recognise it as an investment.
However there are people with another business model. They are getting their "100K" hits a day and converting 1-1,000 and think the best way to inprove on that is more hits. So they spend more time, money and effort in getting more affiliates with more free gifts, banners and lures. Which works but costs money. (The figures are to illustrate a point)
What some others do is look at the conversion ratio of 1-1,000 and turn that into 1-500. They then double their membership, but more importantly they double the money their affiliates earn and need to spend less $$$ on getting them.
Then there are the guys that adopt method 1 and 2 and now we are talking about the giants of the industry.
When someone criticises my wanting more money for my work he had best not have a link in his signature that sends me to a site that has saturated sets in the tour and low quality sets as well. This guy needs to think hard about method two, assuming he has the money to invest.
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Indeed, it's why I'm here...in amongst the drama and would-you-hit-it threads, there's a few gems. This thread isn't bad itself. As for pleasing the crowds, well, I knew that was a lost cause before I ever made my first post. The only people here I'll be concerned with pleasing are the ones I do business with. There's a few here that give me hope that good old honest business is possible in this industry.
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Yes you have to sift the advice from the abuse. But listen to Aaron and ignore his caustic tongue. He's a survivor in an industry with a very high casualty rate. The mistake in your posts was simple. There is absolutely no need for 100% exclusive content, unless you can't buy it good and new, to start a paysite, it's expensive and exclusive is not what provides the sign ups. Unseen and good content is what does it. 50/50 is a better ratio.
Plus today you should not even dream about starting up a paysite unless you can compete with 10% of your competition, look around at what's available in the niche and make the calculations. I would say in todays business the first thing you need is a lot of money to start a proper paysite. $20,000 is not a lot of money.