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It's quite simple...
you send a SMS to a shortcode (Text BLA to 12345) then you usually get one or more messages back with info about the product and a WAP-push to the content you've ordered (ringtone, wallpaper, whatever) - these can be free messages (Free Ringtone) or already ones that cost you.
With this process you've entered a subscription service that allows the provider to send you daily/weekly/monthly messages to your phone that cost YOU money. This is allowed until you cancel your subscription by texting STOP (or similiar) to a shortcode.
See it as recurring billing, with the difference it can be daily, weekly, monthly, whatever the provider chooses.
Hope that was explained OK... if not feel free to ask in detail.
Thanx,
Steve
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