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In 2003 Red Lobster ran the all u can eat crab leg deal. It was $20. Six months go by and the earnings for Darden Restaurants (the mother ship who also runs Olive Garden and like 4 other chains), come out and their numbers are way down. All fingers point towards an 8 figure loss the Red Lobster division lost because they misjudged how much people would eat. The CFO of Red Lobster or maybe it was the CEO, I cant remember, was shortly thereafter fired because of this promotion gone awry.
With folks trying to down 300+ shrimp its no wonder.
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