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Want the paysite to makeit?
Hire AaronM or some his equal to shoot for you. Get them to let you go on the shoot (suckup real hard to get that done). Just watch and learn. Let him do his job. After awhile, maybe three shoots, ask questions afterwords.
Buy a book.
Take a course.
If you can buy it at Best Buy, you're not gonna look like a pro. Looking like a pro is half the deal.
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