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I give to charities and ever since I was a teenager I have done regular voluntary work for charities. But - emergency responses apart - I support only charities which spend at least a large part of their money raising public awareness of the issues with which they are involved.
On the face of it, charities which dedicate their funds to helping people directly may seem preferable. But they are rarely able to tackle problems fully and I believe they often serve to diminish problems, keeping them out of the public eye and thus making proper solutions less likely.
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