Opt In and permission marketing is terribly important as some of the companies have found with the recent FCC fines ... but I don't understand why we as an industry don't have a better solution for the bigger problem which is 'delivery'!
Mr Mojo you will be able to build and email based list of potential customers but the bigger, more insidious issue is the auto junking by ISP's of your emails to those customers, regardless of if they've asked for it or not! The largest ISP's, aohell, m$n etc will kill your deliverys for a whole range of issues least of all the contence of the email.
There's been a few companies who've promised to be able to solve the delivery delemia but I haven't found one yet ... one might go so far as to say email marketing is DEAD!
