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Originally Posted by adultguus
Don't you think it also might be the other way around WG? What I mean is, if you would just delete those inactive words (ie. because it's not profitable for you to bid on those keywords at those prices), google is actually making less of you than they did before.
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If I choose not to bid at those inflated rates though, then someone is or else the price would come down (assuming equal CTR's for other advertisers). So someone is paying the higher CPC's out there and they would make more per click. Question is if there's less to pick from now if Google would make the more overall since there's less options. I'm not entirely sure but I do believe Google would still come ahead overall...
WG