|
Interesting, here is what a Google Adwords rep posted in a mainstream board:
"In overview, the system is designed to give advertisers more control over what keywords they choose to show their ads - by providing a very real financial incentive to advertise using very targeted keywords and ads, while also allowing them to decide for themselves exactly how valuable their less relevant keywords are."
I have a strong feeling minimum CPC is based heavily on clickthrough rate...
|