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Originally Posted by polish_aristocrat
but what's the reasoning behind it?
the more general the term, the less targetted... = worth less
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It's always been like this, Overture, Google, Findwhat, etc. etc.. As to why, there's many reasons that are possible, my guess is that not many companies take the time to dig down to find refined keywords and just try to capture as much market share as possible by bidding on the general keywords and letting advanced matches pickup the smaller ones.
WG