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Old 08-15-2005, 10:24 AM  
Bama
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Join Date: Nov 2001
Location: Redmond, WA
Posts: 2,727
That was back in the days before you had webmaster programs/rev share and banners were bought and sold for a fixed price per month. It was one of the only ways to value the price of the banner spot based on views. That's one of the reasons XXXCounter did so well back in the day - it was a 3rd party numbers tracking counter and people couldn't fudge the numbers.
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