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Look, you'll have all sorts of answers from this board on what counts as "unique".
Want to be hard-line about it - unique is one person and you can't count them again.
Want to be not so hard-line about it - unique could be the same IP addy visiting your site once in a set interval (24 hours / 12 hours / 6 hours / etc).
Want to warp your brain over uniques - factor in AOL and other ISP proxies, factor out the jumping of class C addys, hope their not using a web accelerator fucking up the IPs their coming from and make up your own numbers from that including your first approach to being "hard-line" or "not so hard-line".
Take into the account the difference between Awstats and Webalizer in their definition of unique and you get even more skew of numbers.
Then start comparing your numbers to sponsor programs and get even more confused.
My advice - just try and find a middle ground between all of the above, if you want to work that hard, and have proof of what you say if you're selling ad space.
Lastly, and I'm sure you're doing this, make sure the column "hits" in your host's stats is not counted in your equation as a unique.
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