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A trailer, is a 30 second preview of a movie you have in your members area. Some guys like to make theirs 45 seconds, or a minute... I've even seen them longer. They are fools. The attention span of your average person is 30 seconds. (I wrote a huge article on this subject, I've studied it thouroughly)
A trailer is the one tool that really gives a potential customer a true sense as to what he'll get as a member. Images and girls can be airbrushed on tours, and so it's the trailer (or the movie preview) that allows them to see EXACTLY what they will be getting.
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