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The problem Atkins probably has is you buy the first book, and then when you go to health food stores to buy the special low carb products, they have much cheaper competing products right next to them. I did a low carb diet as a 2 month thing and it worked great for me, but I bought the $1.99 3-Carb bars instead of the $2.99 Atkins bars, and then just made my own meals using stuff from the grocery instead of Atkins brand supplements.
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