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About the time I got to the point with my top sponsors that I knew my traffic was especially valuable to them, I was also to the point in income where it would be silly to ask them for stuff -- anything reasonable I could afford myself without pain, so why bother?
Now having said that, the sponsor where I earn the most money has bought me a couple of *very* nice meals and sent me a few nifty gifts, as tokens (and they were just tokens) of appreciation. Nice touch and warm fuzzy, but hardly necessary.
I am surprised that more sponsors don't send out branded swag -- T-shirts and stuff -- because that's always fun and is something that's otherwise unavailable.
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