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I love being able to set seperate campaigns in sponsers, especially when your only allowed one account but you have many different streams of traffic...
It's valuable info for both parties, I know that with sponsers where I can track many different campaigns I can use the data to effectivly tweak and modify my site productivity...
with people with multiple traffic sources, there is huge value in this, being able to tweak your SEO, TGP, MGP, bought, etc... to make the most money possible, for you, and the sponser
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