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I agree that it is good advice for someone new to the industry - but with a small caveat - it "helps" to like the niche or even enjoy the type of sex, but that wont sell - it just helps in understanding the feelings certain words invoke in you and hopefully therefore in your surfers. The caveat is that you better also be recommending that they learn how to sell - it doesnt matter how good a site looks, how perfect the html, and how expensive and clear the content is - if you cant write a good sales pitch you better hang it up.
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