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Traffic patterns, and ups and downs at certain times of the year are real, but if your growth outpaces the decline in traffic, then you might not be effected. There are also a certain number of sites that may not feel it for some or no reason. That doesn't change the fact that the patterns are real.
Some of you would probably claim that retail sales don't go up at Christmas if your little store happen to get less sales for whatever reason.
There are undeniable trends in internet traffic, and they exist whether a few specific sites see them or not. Denying traffic trends is a hobby of some adult webmasters, though.
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