Apart from it being spam a couple of points...
Firstly I'd never use it on my sites because the rules are far too strict. I'd like to make some money too when I build and AVS site. Surfer friendly is good BUT only when it lets the WM make more money. At the end of the day it's the only reason anybody builds AVS sites.
Secondly I'd never join it if I were a surfer. It was asking me for CC details before I knew how much it would cost. Bugger that.
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Ignorance is never bliss.
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