PissOff:
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Just shows that there really isn't an "across the board" trend in traffic or sales.
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I fully agree with this. We would have someone start a "dip in sales" topic once a week on a board I used to frequent. Every webmaster who had sales slightly lower than the day before would respond and a "slowdown" would be proclaimed. It never seemed to occour to anyone that probably 99% of webmasters had slightly different results than the previous day, and that 50% of those were probably dips.
That said, I do think a "summer slowdown" of 10-15% is a reality, and that major holidays tend to produce slightly lower sales and traffic. The reason some people don't see the summer slowdown is because their growth makes up for or exceeds whatever drop occours.