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I'm not a major player but I get my fair share of sales across my sites. The thing I have found to help the most is a SIMPLE and EASY TO NAVIGATE members area with clear links at the top and bottom of the page for "customer support" or "cancel membership" and that sort of thing.
I also add links outside on all the pages for those with password problems. I direct them to a simple page it it's done. I get maybe 4 or 5 mails a week, mostly cancel mails or wanting me to confirm a cancel. My members can get around with ease inside my sites and I don't try to confuse them or trick them. I hope they do cancel rather than a chargeback.
Though a trouble ticket system would be nice to have.
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