I totally agree Mitch,
For a large billing company such as Netbilling,phone,fax and full time office staff are of course the order of the day.
For operators of adult and mainstream sites that cannot afford the $20,000+ a month for full time customer care staff etc ,online live support not only offers a great new way to communicate with customers but it also brings down the price barrier so even the one man operation can offer a professinal service to the masses.
