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Originally Posted by chadglni
Computing ratios from hits to your pages instead of clicks to sponsor is a more accurate way to track your campaigns.
10000 hits and 300 clicks with a 1:20 ratio compared to 10000 hits and 2000 clicks with a 1:100 ratio for example.
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this is very true, however at this time i have been far to lazy to install my stats script on my hosting. ;]