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Originally Posted by smack
that's why i started computing my per click every so often. it really gives you the most accurate representation of how the sponsor does.
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Computing ratios from hits to your pages instead of clicks to sponsor is a more accurate way to track your campaigns.
10000 hits and 300 clicks with a 1:20 ratio compared to 10000 hits and 2000 clicks with a 1:100 ratio for example.