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Another thought... maybe structure it like a site review site but instead of paysites, focus on design firms/designers. Have an interview. Design philosophy. Photos of their team, etc then the raw numbers.
The focus is EVEN IF THE NUMBERS are off, the consumer still gets a VIEW of who they are dealing with and perhaps still buy (since numbers fluctuate from month to month normally).
If anything, it will open doors for design firms.
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