You guys are all thinking with your dickhead instead of with your real head. Its an old scam and works like this:
* He signs up N people the first week. Its FREE, yay! WOW!
* During the week his email robot sends out some e-books or reports he buys for $3 a piece, hard working dude, man, he's really TEACHING you
* N/2 will make more money next week than this, so they pay his exorbitant fee.
* N/2 will not make more money next week than this, so he leaves them alone.
* Second week he signs up another bunch of clueless people and loses N/2 customers from last week.
* Lather, rinse, repeat
Based on the simple principles of statistics.