google adsense vs overture program for publishers?
Everyone knows Google Adsense but overture has a similar program, I think f.e warningpages.com are using it.
I am wonderign where in general the particular keywords are more expensive, I mean mainstream keywords?
Well, I mean, terms like mortgage - are they priced similar on google and Overture ? ( overtuse shows the maximum adversiser bids, Google doesnt, so i cant check by myself ).
One more thing, In overture it may happen, that the number 1 adversiser for f.e "mortgage" pays $4.00 per click and the number 2 adversiser only $2.89 ( the first one simply doesnt monitor his campaigns carefully )
and in google they charge you often only slightly more than the second guy, so f.e you precize maxmimum bid like $4.00, but when adversiser number 2 pays $2.9 max for this keyword, you wont be paying more than $3.00 from what i know
so is the Google program worse for publishers ( who get paid a percentage of adversisers bids, so the more the advertiser spends, the more the publisher makes ) and is the overture program only for big typs in domain owners, or also for "anyone" ?
i hope i didnt make it too complicated, i am tired now
I am wonderign where in general the particular keywords are more expensive, I mean mainstream keywords?
Well, I mean, terms like mortgage - are they priced similar on google and Overture ? ( overtuse shows the maximum adversiser bids, Google doesnt, so i cant check by myself ).
One more thing, In overture it may happen, that the number 1 adversiser for f.e "mortgage" pays $4.00 per click and the number 2 adversiser only $2.89 ( the first one simply doesnt monitor his campaigns carefully )
and in google they charge you often only slightly more than the second guy, so f.e you precize maxmimum bid like $4.00, but when adversiser number 2 pays $2.9 max for this keyword, you wont be paying more than $3.00 from what i know
so is the Google program worse for publishers ( who get paid a percentage of adversisers bids, so the more the advertiser spends, the more the publisher makes ) and is the overture program only for big typs in domain owners, or also for "anyone" ?
i hope i didnt make it too complicated, i am tired now
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