|
AOL got hit hard by cable and phone operators and didn't capitalise on all their martketing opportunities like MSN or lead the way in taking up new technology. Now they'll keep losing market share unless they quickly turn things around and that doesn't seem to be happening.
Their market is newbies, a highly profitable market but not known for their willingness to change, VOIP is going to be a hard sell. They should just switch over all dial-up customers to the broadband packages, send them a modem and properly market their additional services. DSL/cable bandwidth opens up a new world of services; VOIP/IPTV/subscription services/etc.
The AOL unit has some really great assets; mapquest/AIM/aol search but they're losing the battle to google and everyone else. I'm not too keen on the Time Warner assets either, if I held stock in them i'd have dumped it a long time ago.
|