http://money.cnn.com/2004/07/20/news...ex.htm?cnn=yes
KFC supplier in cruelty furor
Animal rights group video purportedly shows workers at W.Va. plant torturing chickens.
July 20, 2004: 9:34 AM EDT
NEW YORK (Reuters) - An animal rights group has released a videotape showing slaughterhouse workers with a KFC Corp. supplier jumping on live chickens and slamming them into walls, apparently for fun.
After KFC officials saw the videotape Monday, surreptitiously shot by an investigator for People for the Ethical Treatment of Animals (PETA), they said they would seek dismissal of the workers, inspect the slaughterhouse more often and end their relationship if the cruelty was repeated, the New York Times reported.
A spokeswoman for KFC, a unit of Louisville, Ky.-based Yum Brands Inc., (YUM: Research, Estimates) was quoted by the newspaper as saying the fast-food chain "wouldn't tolerate the type of behavior in the video."
Pilgrim's Pride Corp., (PPC: Research, Estimates) the owner of the slaughterhouse and the No. 2 U.S. poultry processor, said it was "appalled" by the videotape, the Times said.
The videotape, entitled "KFC's House of Horrors" includes sounds of birds screeching while being thrown against walls and stomped on by workers as loud music blares in the background.
The tape was shot at a Pilgrim's Pride plant in Moorefield, W.Va., according to the PETA web site, where the video is posted. The investigator worked at the plant from October 2003 to May 2004.
Pilgrim's Pride won KFC's "Supplier of the Year" award in 1997, the Times reported.
Representatives from Yum Brands and Pilgrim's Pride were not immediately available to comment on the report.
KFC supplier in cruelty furor
Animal rights group video purportedly shows workers at W.Va. plant torturing chickens.
July 20, 2004: 9:34 AM EDT
NEW YORK (Reuters) - An animal rights group has released a videotape showing slaughterhouse workers with a KFC Corp. supplier jumping on live chickens and slamming them into walls, apparently for fun.
After KFC officials saw the videotape Monday, surreptitiously shot by an investigator for People for the Ethical Treatment of Animals (PETA), they said they would seek dismissal of the workers, inspect the slaughterhouse more often and end their relationship if the cruelty was repeated, the New York Times reported.
A spokeswoman for KFC, a unit of Louisville, Ky.-based Yum Brands Inc., (YUM: Research, Estimates) was quoted by the newspaper as saying the fast-food chain "wouldn't tolerate the type of behavior in the video."
Pilgrim's Pride Corp., (PPC: Research, Estimates) the owner of the slaughterhouse and the No. 2 U.S. poultry processor, said it was "appalled" by the videotape, the Times said.
The videotape, entitled "KFC's House of Horrors" includes sounds of birds screeching while being thrown against walls and stomped on by workers as loud music blares in the background.
The tape was shot at a Pilgrim's Pride plant in Moorefield, W.Va., according to the PETA web site, where the video is posted. The investigator worked at the plant from October 2003 to May 2004.
Pilgrim's Pride won KFC's "Supplier of the Year" award in 1997, the Times reported.
Representatives from Yum Brands and Pilgrim's Pride were not immediately available to comment on the report.
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