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I think something that would be awesome would be when users try to login and they are expired or could not be rebilled have a page come up and offer them to signup for a discounted rate etc. I get so many emails where the users can not login but it is because they cancelled their trial etc. It would be great to have a page come up and say sorry you cancelled your trial and your login was removed on xx/xx/xxxx then offer them a cheaper membership or something.
Mark
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