05-25-2005, 04:26 PM
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I help you SUCCEED
Industry Role:
Join Date: Nov 2003
Location: The Pearl of the Orient Seas
Posts: 32,195
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The personal care products industry would crash without branding. Most of that stuff is fungible. Also, luxury goods are all based on branding. Prada bags are just that... bags. But put on the Prada label and people will fork over an extra $1K to $2K at least.
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