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take a look around you.....
television
radio
billboards
internet
your mail
big companies like HP, MS, CocaCola, Pepsi, Ebay, Google....
smaller companies like Silvercash, Adult.com, Jason & Alex,..... myself even....
you recognize that shit.
now think about all the ones you don't recognize. And consequently, don't really care much about. Why? Because their brand sucks, or is nonexistent. Would you buy a no-name LCD monitor or a Sony? Would you buy a Dodge or some experimental shit out of some guys garage? Do you watch CBS or public access? StudioCash versus CeCash?
(those are all just examples... there are many more equally good examples)
branding isn't just important..... it's everything.
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SIG TOO BIG
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