Racy Paris Hilton ad crashes burger chain's site.
A Web site touting Paris Hilton's racy television spot for burger chain Carl's Jr. crashed for four hours as Internet surfers raced to see the seductive swimsuit-clad socialite doused in suds.
The 30-second commercial, which features the hotel heiress washing a Bentley and chomping on Carl's Jr.'s Spicy BBQ Burger in a stringy black swimsuit, has generated media attention since hitting the TV airwaves last Thursday.
Carl's Jr., a unit of CKE Restaurants Inc. (NYSE:CKR - news) known for its male-focused ads and hefty burgers, at the same time launched a special Web site (http://www.spicyparis.com) featuring a special 60-second version of the ad.
A day later, the site crashed and was down for about four hours, the company said.
more
Paris is internet gold.
The 30-second commercial, which features the hotel heiress washing a Bentley and chomping on Carl's Jr.'s Spicy BBQ Burger in a stringy black swimsuit, has generated media attention since hitting the TV airwaves last Thursday.
Carl's Jr., a unit of CKE Restaurants Inc. (NYSE:CKR - news) known for its male-focused ads and hefty burgers, at the same time launched a special Web site (http://www.spicyparis.com) featuring a special 60-second version of the ad.
A day later, the site crashed and was down for about four hours, the company said.
more
Paris is internet gold.
~Accepting design works~
Comment