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Well, with PPC traffic you are most often paying a relatively high rate.
Think about 1 single click hitting a TGP page with loads of free content, the odds of converting a sale are very slim. TGP's thrive on VOLUME, and VOLUME+PPC=a huge investment.
So ... in other words ... send the PPC to a FPA or at the very least a gallery, and yes I think you will get more out of it.
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