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Originally Posted by ProjectNaked
I understand that and I have a higher priced 3 month (1) pay option but I do not offer a "trial" - only 1 and 3 month subscriptions. I don't like seeing "only interested in trial" or the worst one, "unsatisfied" when they have not even accessed the content yet...  |
The "only interested in trial" - CCbill uses that term even if you don't have trials. It should really say "only intrested in 1 month".
I have found (and very very few sites do this) that retention goes way up by offering a higher priced 1 month subscription with no rebilling also. Forcing people to join and cancel before they forget is no way to improve customer satisfaction, yet many sites do this hoping to catch a number of people who retain by accident. It also leaves the distinct impression on the customer that is exacty what you are hoping for.
I did a database search once and found that a huge number of people purchasing memberships for only 1 month bought several a year, which is still a pretty decent dollar amount off 1 customer.