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Old 05-02-2005, 07:47 PM  
StuBradley
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Join Date: Jul 2002
Location: Las Vegas
Posts: 2,625
Quote:
Originally Posted by ry0t
Make your trial price higher, obviously your site isn't retaining the way it should be. Update your members section.
I have noticed that there is a growing percentage of surfers who cancel their recurring memberships immediately (some even before they ever enter one of our member's areas). I have emailed some of them and they usually respond that there are just so many websites out there that they can't rationalize staying at one site for more than a month and they don't want to forget to cancel later.

This is why we no longer offer trial subscriptions. This is also why we pay our affiliates a flat per signup fee that is larger than our subscription prices instead of a percentage. Oh yes, every webmaster here who runs a percentage based program will tell you that there stuff retains members but this is simply not true.

Last month I ran numbers from all 15 of the percentage based programs that I promote for the previous 12 months. The AVERAGE customer stayed 1.2 months. My BEST program kept customers an average of slightly less than 1.5 months. What does this mean? If you are pushing sites that pay a percentage you are LOSING ALOT MORE MONEY than if you promote site with a $30-40 per signup payout. If you don't believe me check your rebill stats with your percentage based programs, you will see for yourself.

Now click on my sig damnit!

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