Lots, in no particular order.
1.Solid host, good customer support, and no bullshit on credit card processing.
2.Navigation, navigation, navigation.. It must be super easy. You got them in, don't lose them.
3. Ease of updates, and directory structure for you. Whether scripts, or layout.
4. Daily updates to build and maintain traffic.
5. Some tweak, niche, twist, different than the 10,000 other sharks in same market.
