Your list of MUSTS for any new paysite

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  • Mako
    Confirmed User
    • Jul 2004
    • 1986
    #1

    Your list of MUSTS for any new paysite

    If you had to list five things that are absolutely essential that a new paysite have in order to attract and cultivate a membership what would they be?

    I'm new to it, but if I had to take a stab at it I'd say:

    1. Solid hosting
    2. High quality content updated frequently
    3. Strong budget for buying traffic/advertising
    4. Reliable CC processor
    5. Compelling tour

    Am I wrong? Or better yet, what am I missing?
    Tags: None
    • Tango
      Let's Tango!
      • Apr 2005
      • 1570
      #2
      i would say that item #4 on your list should be #1
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        Comment

        • pornguy
          Too lazy to set a custom title
          • Mar 2003
          • 62910
          #3
          Change number 3 to knowing what you are doing with traffic.
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            Comment

            • Mako
              Confirmed User
              • Jul 2004
              • 1986
              #4
              Originally posted by pornguy
              Change number 3 to knowing what you are doing with traffic.
              Meaning an ability to select the right traffic that will wind up converting for you? Or something else?

                Comment

                • 1hoho
                  Confirmed User
                  • Apr 2005
                  • 225
                  #5
                  Il'd say creativity and being unique with the content
                  there is too much of the "same ole cookie cutter shit" around

                  but I agree with Tango #4 should be #1
                  without that you're dead in the water
                  exclusive niched sites - VertigoVixens StockingHo AllExtremeAnal VulvaPalooza
                  VertigoCash ICQ 197376798

                    Comment

                    • bdld
                      $100,000
                      • Dec 2001
                      • 11452
                      #6
                      exclusive high quality content.

                        Comment

                        • dr. Gonzo
                          Registered User
                          • Mar 2005
                          • 75
                          #7
                          A new paysite has to differ from the paysites which exist
                          Writing great stuff | ICQ 262535258, [email protected].

                            Comment

                            • Mako
                              Confirmed User
                              • Jul 2004
                              • 1986
                              #8
                              Originally posted by bdld
                              exclusive high quality content.
                              How much more expensive to exclusive shoots run versus the normal non-exclusive licensing deals that are out there?

                                Comment

                                • Sarah_Jayne
                                  Now with more Jayne
                                  • Dec 2002
                                  • 40077
                                  #9
                                  I'd throw good advertising materials (banners, etc) into the mix.

                                    Comment

                                    • Mako
                                      Confirmed User
                                      • Jul 2004
                                      • 1986
                                      #10
                                      Originally posted by Tango
                                      i would say that item #4 on your list should be #1
                                      Which leads to the merchant account versus no merchant account debate as well...

                                        Comment

                                        • mufas
                                          Confirmed User
                                          • Sep 2004
                                          • 1054
                                          #11
                                          - exclusive high quality content
                                          - user friendly webmaster section

                                            Comment

                                            • Aza
                                              Confirmed User
                                              • May 2002
                                              • 818
                                              #12
                                              Originally posted by bdld
                                              exclusive high quality content.
                                              not really....some of our biggest and best sites use totally non-exclusive content

                                              by biggest and best i mean most members and best converting
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                                                Comment

                                                • HarlotCash Dyker
                                                  Confirmed User
                                                  • Sep 2003
                                                  • 1828
                                                  #13
                                                  You are all wrong so far,






                                                  A pay site is totally useless unless...






                                                  It has a join page
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                                                    Comment

                                                    • JFPdude
                                                      Confirmed User
                                                      • Jan 2002
                                                      • 4027
                                                      #14
                                                      1. Solid Hosting
                                                      2. Great processing with ontime payments
                                                      3. Innovative Tour
                                                      4. Exclusive Content
                                                      5. Skills to drive traffic that converts to it myself
                                                      6. Great Security in place

                                                        Comment

                                                        • INever
                                                          Confirmed User
                                                          • Jan 2005
                                                          • 4028
                                                          #15
                                                          Hosting &amp; Security

                                                          The elements of hosting, security and some content can be taken care of if you use an AEN/AVS system as your host. For example, Adults Allowed earns the webmaster $14 per join/rebill on a $23.95 sale, and allows for the creation of an affiliate program paying out $10/sale to the affiliate with $4 going to the webmaster of the site (you).

                                                          All you need to supply is creative content, great tour, innovative presentation and traffic.
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                                                            Comment

                                                            • iBanker
                                                              Confirmed User
                                                              • Dec 2004
                                                              • 2758
                                                              #16
                                                              Originally posted by Mako
                                                              If you had to list five things that are absolutely essential that a new paysite have in order to attract and cultivate a membership what would they be?

                                                              I'm new to it, but if I had to take a stab at it I'd say:

                                                              1. Solid hosting
                                                              2. High quality content updated frequently
                                                              3. Strong budget for buying traffic/advertising
                                                              4. Reliable CC processor
                                                              5. Compelling tour

                                                              Am I wrong? Or better yet, what am I missing?
                                                              You missed an important one (or two). A solid program and a shitload of great affiliates.

                                                              So many new little programs popping up as of late.
                                                              www.JasonandAlex.com
                                                              Christopher's ICQ: 268-843-170

                                                                Comment

                                                                • Babagirls
                                                                  Text Writer
                                                                  • Feb 2001
                                                                  • 18812
                                                                  #17
                                                                  reliabe cc processor is the most important




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                                                                    Comment

                                                                    • chupachups
                                                                      Confirmed User
                                                                      • Dec 2002
                                                                      • 6576
                                                                      #18
                                                                      *Lotsa mailers!

                                                                        Comment

                                                                        • AlienQ - BANNED FOR LIFE
                                                                          best designer on GFY
                                                                          • Mar 2003
                                                                          • 30307
                                                                          #19
                                                                          Traffic of course.

                                                                            Comment

                                                                            • Mako
                                                                              Confirmed User
                                                                              • Jul 2004
                                                                              • 1986
                                                                              #20
                                                                              Originally posted by Babagirls
                                                                              reliabe cc processor is the most important
                                                                              Paycom/CCBill combo pretty much the standard now, always wondering if there's a better alternative...

                                                                                Comment

                                                                                • aico
                                                                                  Moo Moo Cow
                                                                                  • Mar 2004
                                                                                  • 14748
                                                                                  #21
                                                                                  Member Retention
                                                                                  Good Customer Service
                                                                                  Exclusive Content

                                                                                    Comment

                                                                                    • $5 submissions
                                                                                      I help you SUCCEED
                                                                                      • Nov 2003
                                                                                      • 32189
                                                                                      #22
                                                                                      At least 3 months evolving the tour so that it hits a minimum threashold re certain "standard" traffic sources.

                                                                                        Comment

                                                                                        • XPays
                                                                                          Team Player
                                                                                          • May 2004
                                                                                          • 13002
                                                                                          #23
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                                                                                            Comment

                                                                                            • DutchTeenCash
                                                                                              I like Dutch Girls
                                                                                              • Feb 2003
                                                                                              • 21684
                                                                                              #24
                                                                                              Originally posted by iBanker
                                                                                              You missed an important one (or two). A solid program and a shitload of great affiliates.

                                                                                              So many new little programs popping up as of late.
                                                                                              exactly affiliates make the difference, whats the use of having a great site and no affiliates? look at any bigger program and they all have 1000s of affiliates, most sites have 35-50% affiliate turnover some even more...

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                                                                                                Comment

                                                                                                • $5 submissions
                                                                                                  I help you SUCCEED
                                                                                                  • Nov 2003
                                                                                                  • 32189
                                                                                                  #25
                                                                                                  Maybe optimizing differing tours depending on traffic source?

                                                                                                    Comment

                                                                                                    • Mako
                                                                                                      Confirmed User
                                                                                                      • Jul 2004
                                                                                                      • 1986
                                                                                                      #26
                                                                                                      Originally posted by $5 submissions
                                                                                                      Maybe optimizing differing tours depending on traffic source?
                                                                                                      As in TGP traffic needing a more hardcore tour and say SE traffic needing a more descriptive tour?

                                                                                                        Comment

                                                                                                        • Barefootsies
                                                                                                          Choice is an Illusion
                                                                                                          • Feb 2005
                                                                                                          • 42635
                                                                                                          #27
                                                                                                          Lots, in no particular order.

                                                                                                          1.Solid host, good customer support, and no bullshit on credit card processing.
                                                                                                          2.Navigation, navigation, navigation.. It must be super easy. You got them in, don't lose them.
                                                                                                          3. Ease of updates, and directory structure for you. Whether scripts, or layout.
                                                                                                          4. Daily updates to build and maintain traffic.
                                                                                                          5. Some tweak, niche, twist, different than the 10,000 other sharks in same market.

                                                                                                          Should You Email Your Members?

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                                                                                                            Comment

                                                                                                            • $5 submissions
                                                                                                              I help you SUCCEED
                                                                                                              • Nov 2003
                                                                                                              • 32189
                                                                                                              #28
                                                                                                              Originally posted by Mako
                                                                                                              As in TGP traffic needing a more hardcore tour and say SE traffic needing a more descriptive tour?
                                                                                                              Perhaps, but really it all boils down to having your promotional materials being responsive to your largest categories of traffic. "Averaging" out your design will yield "average" conversions. Optimizing based on referrers maximizes results for those categories of traffic thereby increasing your ROI and attracting more affiliates.

                                                                                                              Build your sites based on your traffic instead of the other way around.

                                                                                                                Comment

                                                                                                                • TheSaint
                                                                                                                  Confirmed User
                                                                                                                  • Jun 2003
                                                                                                                  • 991
                                                                                                                  #29
                                                                                                                  I'm an old fashioned guy, I run porn sites like my mainstream businesses - provide a great concept not available anywhere else at a good value, treat customers like gold and keep costs down. I focus on adding value to the web site for the customer rather than a zillion different marketing plans, may sound kind of primative but it works for me.
                                                                                                                  I have no signature

                                                                                                                    Comment

                                                                                                                    • marec
                                                                                                                      Confirmed User
                                                                                                                      • Sep 2001
                                                                                                                      • 681
                                                                                                                      #30
                                                                                                                      well ...

                                                                                                                      the more different that paysite is , the more different results you get ...
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                                                                                                                        Comment

                                                                                                                        • SykkBoy2
                                                                                                                          Jesus loves bacon
                                                                                                                          • Feb 2001
                                                                                                                          • 19969
                                                                                                                          #31
                                                                                                                          1. great processing (multiple processors)
                                                                                                                          2. solid hosting
                                                                                                                          3. stick to your schedule when updating...if you say you update nightly, then update nightly, if you say you update on Friday, unpdate on Friday
                                                                                                                          4. top notch support...the days of ignoring surfer emails and praying they forget to cancel are pretty much over)
                                                                                                                          5. your own traffic sources (just because you put money into a fancy affiliate program design, it doesn't mean affiliates will signup, muchless send you any traffic and of course there is no loyalty amongst affiliates, so you'll need your own traffic for the lulls)
                                                                                                                          6. don't be afraid to upsell...your members have already shown you they have credit cards and will use them, why not get them to buy other non-competing products?
                                                                                                                          7. navigation...if your surfers can't find what they are looking for, they'll cancel faster
                                                                                                                          8. an aftersale strategy...after they've joined your site and stayed awhile then cancel, how are you going to make some money aftermarketing to them? find a way ;-)

                                                                                                                          and so many other little things that add up to big things if you fuck them up...
                                                                                                                          Support my new movie “The Second Coming”

                                                                                                                            Comment

                                                                                                                            • High_Times
                                                                                                                              Confirmed User
                                                                                                                              • Apr 2005
                                                                                                                              • 115
                                                                                                                              #32
                                                                                                                              #? Security. -> http://www.gofuckyourself.com/showthread.php?t=459989
                                                                                                                              Without properly securing your shit you are dead in the water.

                                                                                                                                Comment

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