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Originally Posted by bangman
I was going to quote 1:500 or so, but I took into account that his paysite is fairly new and with exclusive content. For a new site 1:300 is hardly unrealistic in my experience.
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From TGP traffic, talking about TRUE hits and not 2nd page crap and for most people, I'd still disagree. Of course depends on a lot of factors not least of which is the niche. Even so 1-300 is unrealistic for most people even with new sites. Of course some can do it ;) - they are very much the exceptions though rather than the rule.
But then that's what makes it almost impossible to answer. Only way for him to know how well he converts is to try it.