How do I determine how much to charge potential sponsors?
How does one determine the price that they are to charge potential sponsors?
For Example...
I am holding an event and am allowing 1 main sponsor and 2 minor sponsors.
lets say the event will hold about 6,000 people. a combination of flyers, banners, radio ads, web ads, and newspaper ads will be used to advertise.
How does one go about determining the amount to charge sponsors?
Are you suposed to take into consideration the amount of money it will cost to run the event? Advertise the event? Is there an equation or is it more random?
Thanks.
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