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Because you can submit to 1000 MGPs and still make less money than somebody submitting to 200MGPs. Yes, partner accounts are a large part of it, but it's not the only part. You need to monitor your incoming traffic and weed out traffic that simply doesn't convert. I don't submit to some sites that can send quite a bit of traffic a day, simply because it doesn't convert for me. No need to burn bandwidth for that kind of thing.
My custom databse is around 200 sites, produces 1,000,000 hits or so a day (serverside counter) and burns 150-200Mbits/Second.
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