There has been quite a lot of response to the new format and pricing of Summer Internext in Florida this year.
The primary concern people have is that the event now charges a flat admission fee to all attendees, as opposed to those just going to the convention floor or seminars.
It's understandable that such a change is going to cause a strong response from all sides. Some love it, some hate it...
So, I'm here to outline a few of the key benefits to the new format.
Feel free to email me - [email protected] if you want to communicate personally... or look for me this week at the Phoenix Forum.
**
Here are some of the key features and benefits the Summer Internext Conference has added since last year:
- They've paid the hotel a lump sum for wireless Internet access to be turned on in every possible corner of the property. Meeting space, the exhibit hall, seminar rooms, the lobby, restaurants, swimming pool....etc. This allows for all attendees to do get online freely.
- They're building up the Seminar program so that it is on par with what is now done at the Vegas show. Typically the summer event has only had 6 or 7 seminars. This year there will be a full seminar program, designed to deliver the same educational value that people have come to expect from the larger Winter event.
- They will be providing complimentary Breakfast (in the Feature Pavilion/Exhibit Hall foyer) and Lunch outside the seminar room.
- They are shutting down the entire Diplomat Resort for Internext. Other than the convention center lobby (registration area), no one will set foot on hotel property without a badge. This is a tremendous benefit to all show participants. This is an exclusive Industry event. Only those individuals who are looking to do business will be there.
- As requested, they are mailing badges out prior to the event to all pre-registered show goers. This will cut down the wait time on-site.
Overall this event is about ACCESS.
Participants pay for a badge that grants them access to the market they want to reach ? the people they want to do business with, access to the seminars, access to parties, access to do business without restriction anywhere and anytime. The point is, once you get the badge - the entire resort property becomes your business forum. You are paying for access and Internext is creating the optimal atmosphere conducive to your business needs.
- There are also other networking events currently being designed to offer additional benefits to all attendees.
Changing the show is a risk, but it's one that's been built around feedback from the Industry. In my opinion, that's worth trying.
The primary concern people have is that the event now charges a flat admission fee to all attendees, as opposed to those just going to the convention floor or seminars.
It's understandable that such a change is going to cause a strong response from all sides. Some love it, some hate it...
So, I'm here to outline a few of the key benefits to the new format.
Feel free to email me - [email protected] if you want to communicate personally... or look for me this week at the Phoenix Forum.
**
Here are some of the key features and benefits the Summer Internext Conference has added since last year:
- They've paid the hotel a lump sum for wireless Internet access to be turned on in every possible corner of the property. Meeting space, the exhibit hall, seminar rooms, the lobby, restaurants, swimming pool....etc. This allows for all attendees to do get online freely.
- They're building up the Seminar program so that it is on par with what is now done at the Vegas show. Typically the summer event has only had 6 or 7 seminars. This year there will be a full seminar program, designed to deliver the same educational value that people have come to expect from the larger Winter event.
- They will be providing complimentary Breakfast (in the Feature Pavilion/Exhibit Hall foyer) and Lunch outside the seminar room.
- They are shutting down the entire Diplomat Resort for Internext. Other than the convention center lobby (registration area), no one will set foot on hotel property without a badge. This is a tremendous benefit to all show participants. This is an exclusive Industry event. Only those individuals who are looking to do business will be there.
- As requested, they are mailing badges out prior to the event to all pre-registered show goers. This will cut down the wait time on-site.
Overall this event is about ACCESS.
Participants pay for a badge that grants them access to the market they want to reach ? the people they want to do business with, access to the seminars, access to parties, access to do business without restriction anywhere and anytime. The point is, once you get the badge - the entire resort property becomes your business forum. You are paying for access and Internext is creating the optimal atmosphere conducive to your business needs.
- There are also other networking events currently being designed to offer additional benefits to all attendees.
Changing the show is a risk, but it's one that's been built around feedback from the Industry. In my opinion, that's worth trying.
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