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Im sure it's been said a hundred times already in these responses, but it's good to brag about what's inside and show exactly what they get when they join. The more shit it looks like you have inside, the better.
My join pages have an include that displays all the sites in our network, and some blurbs about how we add new content all the time and new sites all the time.
If you offer an all access deal, that has to help.
Otherwise, keep it clean and simple. One thing im curious about is collecting their signup info on multiple pages. Username/Password initially, then hitting them up with the rest of the fields on the next page....
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