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Originally Posted by WiredGuy
Very interesting thread. I'm particularly interested in the pre-collection forms, like the ones that ask for name, email, state, country before hitting the CC page. I'm rather curious if spreading the information over 2 pages is better or worse.
WG
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The purpose of doing that is for the paysite to collect the email address (and whatever other info they want) before sending the surfer off to the processor.
(That way if the surfer gets declined or changes their mind on the next page they still have the email address....that's worth something)
I like bullet points on join pages to help close the sale.
http://www.realbigracks.com/pt=house/join.php