It's not quite as scary as all that, but sure it's complicated. Thats why 3rd party companies exist, so each website doesn't have to deal with that stuff
-> Make sure you pay KEEN attention to what your sponsor offers - whether it is 50% GROSS, or 50% NET - because there is a huge difference.
This is an extremely good point.. (and since I pointed it out; we obviously offer the better payout, although it isn't always exactly 50% of gross, it depends on the phone company)
> Short codes have to be leased, or in cases such as the US, bought exclusively.
This is true, but misleading. You 100% DO NOT have to go out and purchase your own shortcode (or lease one) to start selling mobile content today. Wirerunner.com (our company) can have you up and running on the shortcodes we use in no time, and you don't have to go buy anything.
Agreed, all these things are complicated, but that's why we are in business no? Lets not spread too much FUD at such an early stage.