Originally Posted by 2HousePlague

Correct.

It's enough that it looks like him, and that anyone could "reasonably" believe it's actually him if they saw the ad.

The most relevant legal precedent is probably a case I heard about a few years back, where a look-alike actor impersonating Kris Kristofferson was sued for endorsing a rib and burger joint -- without making it clear enough that it wasn't REALLY KK.

Absurd. True.


j-