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Originally Posted by triumph
...before they know how to generate sales?
Some guys start programs not even knowing how to get a sale, a big NO NO!
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Good point. It's definitely more self-sustaining and, ultimately, more profitable down the road if a would-be sponsor knew how to generate traffic and convert it. It would provide internal income to help sustain affiliate payouts as well as validate and stress test tours and marketing materials. The latter is extremely important in insuring the viability of the affiliate program since affiliates generally retain only sponsors that convert.
