Great Thread, and I agree on everything, but as a side not I'd like to mention that it's also very important to build a connection between the content that is shown on the gallery and the one that is shown on the tour.
I think many surfers click through to the tour cause they like the girl (or the scene) on the gallery, so you should ensure that he also sees the same girl on the tour again, to make him confident that he'll see more of her after he had joined.
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