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I prefer a trade like 150% Prod but a 200% return, but I' might keep a trade like 80% Prod but a 30% return. As long as it doesn't have a bunch of crappy categories that don't do my site any good. I'm not knocking category sites, I just don't want to see any beast or incest shit when I go to a trade.
Most of your sites bite comes from bookmarkers. And like DaLord said (hi Mike), quality does matter. If you want good traffic, you have to trade with good sites.
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