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Originally Posted by Alex
thats allready happening
LIke AOL keywords
And in FF it takes you to the first google result
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AOL/SE keywords will always be supplemental. I can't see businesses investing all their advertising to primarily promote a keyword that doesn't belong to them. If they get outbid, then they either have to invest more money in a potentially ever-escalating price or let all their advertising dollars help their competition. If the keywords are "owned" or contracted, then there's really no difference between those and a domain, except that businesses would be advertising a means to get to their site via a portal that could ultimately distract and take the customer away. Businesses will always demand a way to bring a customer directly to their site whether advertised online or offline.