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Originally Posted by azguy
There will be BRANDS (words and phrases), not domains. Pretty easy. FleshLight will get you what used to be the sex toys site fleshlight.com, Coke will be cocacola.com, Suck My Cock will be a porn site of whoever purchased that brand in the new protocol. The fight will be over generic names who will have to be converted into brands due to regulations (money.com, men.com). I don't like these possiblities, but I see them coming, and I think 2015 is when we'll see this change.
But anyway, Hostage is a fucking brilliant movie... best action movie I've seen in a while. 
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Well, AOL has had keywords for years already but aside from that, about 5 or 6 years ago I remember they did try the whole keyword thing, I don't know what happened to the whole concept, but it obviously didn't work out. I remember Ford being one of them, where you could type ford into IE and it took you to Ford.com.